Reviewed 2026-10-10
Separate the provider’s permission from your inputs
Begin with the current terms for the provider and account you used. Record the model endpoint and review date. A service’s commercial-use label does not establish permission to use a third party’s photo, brand asset, artwork or likeness as an input.
Keep a source list for uploaded references, including where they came from and what use was authorised. If the project involves a client’s unpublished material, confirm the upload and retention requirements before sending it to a provider. This guide is a workflow checklist, not a legal clearance.
Inspect visible branding and provenance separately
A visible logo drawn in the image, a service-added overlay and an invisible provenance marker are different things. Google’s image-generation documentation states that generated images include SynthID. A clean-looking preview therefore does not prove that an image has no provenance marker.
Download the actual result and inspect visible marks, metadata and the destination’s disclosure rules. Do not promise “no watermark” without defining what was checked. This website does not offer a provenance-removal feature, and a prompt asking for no visible text does not establish the file’s marking behaviour.
Review what the image could communicate
Check whether the output introduces a recognisable third-party logo, resembles an existing campaign, changes a product claim or suggests a person endorses something. Compare it to the approved brief and remove unintended details before publishing.
For ads and listings, verify prices, package contents and factual descriptions using the real product information. For a concept illustration, use a caption that describes it accurately. An accepted generation result still needs the same editorial review as other marketing assets.
Deliver the file with a usable record
Keep the prompt, references, permission notes, model identifier, provider, creation date and important finishing changes alongside the approved export. Save the terms or a link and review date where your project process requires it. Avoid claiming that these records establish ownership or registration eligibility.
Before release, confirm the client’s delivery requirements, destination rules and any required disclosure. If the use raises a specific rights question, get an appropriate professional review. The goal is a traceable, reviewed asset rather than an unsupported guarantee attached to a download.
Questions before you start
Does “commercial use” mean I can upload any reference?
No. Provider output permissions do not establish rights to your input files or a person’s likeness. Confirm the relevant permissions separately.
Does no visible watermark mean there is no marker?
No. Visible overlays and invisible provenance are different. Google documents SynthID for generated images; inspect the actual file and applicable delivery requirements.